Going gray has never looked so good. At least when it comes to @grombre, a trending Instagram account—and global movement—with more than 171,000 followers documenting real women embracing their silver strands.

Described as “a radical celebration of the natural phenomenon of grey hair”, the page not only shows easy-to-like photos but also includes moving quotes from women on what the hair color means to them. Perhaps it’s accepting aging or perhaps it’s a battle scar from going through life’s toughest moments—each story has a personal flair.

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