Virtual Shows

Traditional fashion shows weren’t working, the designer felt. They were too stuffy and exclusive, not in step with the rhythms of the technology-savvy present. So he decided to do something a little different.

This sounds like a scenario that could easily happen today, but in this case, the year was 1998, the designer was Helmut Lang, and his futuristic workaround was to show his collection on CD-ROMs. (Remember CD-ROMs?)

The same medium that once brought you Encarta showcased Lang’s avant-garde designs. In a review of the virtual show, the New York Times’s Constance White wrote, “The grand experiment was not without its drawbacks, but it points the way to the future in a global industry searching for alternatives to runway shows.

“It is odd,” she added, “that in an industry that lives by changes every season, the method of presentation has not changed in almost 50 years.”

More than two decades later, the conversation about how to reinvent runway shows continues apace. And the challenges of showing in a global pandemic have only forced it forward.

Even if they’re a product of socially distant necessity, some of the alternative shows have been genuinely thrilling. A standout was young designer Anifa Mvuemba, who presented her Hanifa collection in 3-D using virtual models.

The innovation-friendly format and reduced cost are also helping young designers showcase their wares in a time when money is tight. And when Fashion Week officially rolls around this fall, we can expect to see more virtual shows from bigger names.

Supreme Lipstick

Supreme’s classic red logo has touched everything from The North Face jackets to Louis Vuitton wallets to MTA Metrocards. But for the first time ever, Supreme is taking its signature red label over to beauty.

So for it’s beauty debut, it only makes sense the seminal streetwear brand team up with a fellow icon, and it doesn’t get more iconic than Mother herself, Pat McGrath.

SUPREME®/PAT MCGRATH LABS LIPSTICK
Supreme
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Pat McGrath announced the collaboration in a series of Instagram posts with quotes on each that relate to New York City—where Supreme was birthed—to red lipstick, the sole product in the Pat McGrath x Supreme team-up.

Dipped in a fire red hue, the “Supreme” lipstick was designed with the Pat McGrath MatteTrance, which imparts a “high-intensity hydrating pigment,” the brand explained in a press release.

The lipstick comes in a red and gold tube with the streetwear’s logo emblazoned in white on the front and Pat McGrath’s signature golden lip emblem in the middle.

Like the year we’re currently living in, Supreme’s other upcoming collaborations get even weirder. According to Hypebeast, Supreme will be releasing another beauty product, Colgate Cavity Protection toothpaste, as well as a Chucky doll, Kartell Trix modular sofa bed, and a Mortal Kombat arcade cabinet.

Forvr Mood

When you’ve been at the top of the YouTube beauty game for 11 years, your name starts to ring bells. But very few names reverberate through the industry like Jackie (Jackie, Jackie, Jackie) Aina.

Before the Too Faced and Anastasia Beverly Hills collaborations—both designed to cater to Black skin; before winning NAACP’s YouTuber of the Year Award in 2018; before boldly holding brands accountable for their past faults and calling out the disparities still very present in the beauty industry in her videos, it was just a young Aina and her camera with some MAC Cosmetic pigments posting step-by-step guides on how to achieve a turquoise and green smokey eye.

But, as she tells me over the phone, “my interests and responsibilities are shifting.” Aina isn’t clocking out of YouTube, per se, she’s just added another hyphen to her name that has an even better ring to it: founder.

CAKED UP
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Enter: Forvr Mood. Aina’s new lifestyle brand with her co-founder and fiancé Denis Asamoah. Forvr Mood’s goal is to provide comfort amid chaos. “The most important thing to do right now is to take care of yourself, physically, emotionally, and spiritually.” she says.

“You can’t be your best self if you’re not stopping to take breaks and taking the time to put yourself first. When you do, it feels good, and candles play a huge part in providing that sense of stillness.”

The collection, available today, includes four different “moods” to choose from: Cuffing Season, Matcha Business, Left on Read, and Caked Up, all priced at $35 a pop ($125 for the set).

Below, Aina chats with ELLE.com about her move away from beauty YouTube, her approach to content creation, and the ultimate playlist to listen to while you burn each candle.

With the launch of Forvr Mood, will YouTube be taking a backseat?
To be honest with you, this year would be my 11th year on YouTube. I love creating content, I absolutely do, and I foresee myself doing that for years to come. I will do this until I get sick of it.

I also feel like I want to shift some of where my main career focuses are. I genuinely feel like I’ve accomplished so much in the social media space that I want to think bigger. I want to think more long-term. I’m just shifting my responsibilities.

To me, that looks like fewer uploads, less frequency in uploads, and I know people have seen it because they’re always cussing me out on Twitter, like, “We need content.” That’s the sacrifice that you make when you start a brand. People have been asking me to start a brand for years.

Well, you guys aren’t going to get the same consistency and the same energy from both. I have to make some sacrifices, and in the phase of the career that I’m in now, I ultimately feel like it’s time. It’s time for me to put myself in the shoes of a brand owner.

Beauty Bloggers

It seems like the days of children building sandcastles at the park, kneading playdough to create animals and sculptures, and hosting Disney princess-themed sleepovers are long gone.

These days, kids have more important things to worry about, like what outfit they will post to their 100,000-plus Instagram followers, vetting sponsorships from companies, or whether they’ll record a makeup tutorial recounting playground drama that will eventually go viral.

Jayde Kamille earned playground bragging rights before she turned five years old. In May 2019, the five-year-old influencer posted a video that quickly went viral with nearly 700,000 views to date, then viral again as it made its rounds on Instagram in June 2020.

Filling in her eyebrows with products from Supa Cent’s Crayon Case line, Kamille went on a long-winded rant about an incident that occurred during recess, which resulted in her being sent to timeout.

“I was at school at recess, and everybody was just playing,” she began the video. The toddler revealed she grabbed a classmate’s hair because the classmate “growled at me.” She moves on to outlining her brows with concealer and blending it out as she recalls advice her mother gave her about fighting.

“My mother told me [to] mind my business. Don’t start no mess,” she adds. And like a true beauty guru wise beyond her years, Kamile closed out the video by giving viewers the final reveal: a fire red lipstick, soft red lids, and dramatic lashes. Peruse Kamille’s Instagram, and you’ll find a plethora of makeup and natural hair tutorials. Beauty Youtubers beware: a four-year-old is coming for your job.

Nars Soft Matte

A solid, high-coverage, matte-finish concealer that blurs away imperfections in the most natural way possible.

I knew Nars Soft Matte Complete Concealer was going to be good the minute I dipped my finger in the pot. I was backstage at the 3.1 Phillip Lim show, getting a sneak peek of the product, which wouldn’t launch for months.

I desperately wanted to take one home with me, but they were so new, some of the shades didn’t have names yet. Some weren’t even in final packaging. (There are 16 in all, from Chantilly, a true ivory, to Dark Coffee, a deep brown with olive undertones.)

Three weeks later, I was backstage at J.W. Anderson during London fashion week. I was working on a story where I got to play makeup artist for a day, trying to execute the fresh-faced look makeup artist Mark Carrasquillo created for the show — on living, breathing models.

Our key products? A pinkish-nude lipstick and the Nars Soft Matte Complete Concealer. Making the models’ skin look beautiful was our key objective, and thankfully, the thin-yet-creamy, matte-yet-velvety formula made it easy — even for someone who had no right putting makeup on someone else’s face for a fashion show that probably cost tens of thousands of dollars.

Fast-forward to January 2017, when the product finally launched. I quickly hoarded all the shades that were even remotely close to my skin tone (which include Vanilla, Crème Brulee, and Cannelle).

I needed them ALL. And I’ve needed them all ever since — sometimes applying one shade on its own, sometimes mixing and blending two of them depending on how red or sallow or tan my skin looks that day. They’re an integral step in my everyday makeup routine.

Hannah Choi/Allure
The formula is truly genius. It’s a solid cream concealer but has the slip and blendability of a liquid.

That means that not only can you use it to cover zits — I use a tiny concealer brush and paint it on the blemish, then press the pigment in with my fingertip — but you can also use it to conceal undereye circles, shadows along the bridge of your nose, or redness around your nostrils, on your cheeks, and in the crux of your chin.

The key is to use a large concealer brush (like Sephora Collection Pro Airbrush Concealer 57, also a Best of Beauty 2017 winner) or a fluffy shadow brush, swirl the bristles in the pot, tap the excess on the back of your hands (you can use this later), and buff it lightly onto your skin.

It’s literally like watching a blurring tool come to life, airbrushing away any imperfections before your eyes. (Fingers also work just fine, if you’re feeling lazy.) It’s so blendable and pigmented, sometimes I’ll skip foundation altogether, using this instead and just keeping it focused on the T-zone area.

Because it’s matte, many makeup artists (and the brand) say you don’t have to set the formula with powder. While this might be true for a lot of people, my T-zone gets so oily throughout the day that I set it with a thin layer of very finely milled powder for extra insurance.

And while the word “matte” might make you think dull and cakey, this concealer has a velvety finish that, when blended, looks as close to your skin’s natural texture as you can get with makeup.

It doesn’t settle into pores (and I should know, the pores on my nose are almost as big as the seeds on a strawberry — gross, I know) or fine lines; the formula seems to stretch and move with the creases and folds of your face.

I had to wait patiently for months and months to add this to my makeup kit. If you’re in the market for a new concealer, what the heck are you waiting for?

Moisturize Curly Hair

Curly hair is glorious — but ask anyone with loose or tight curls, and they’ll likely tell you that it can be quite daunting to manage. Aside from figuring out your curl cocktail, which in all honesty is an ever-evolving process, the simple nature of how curls are formed makes it difficult to keep curly hair moisturized.

Curly hair tends to be the driest of all textures for the simple fact that the way a curly strand spirals makes it difficult for the natural oils produced by our scalp to work its way down the hair shaft.

“A strand of hair receives sebum on its exterior from the secretion of the sebaceous gland. Sebum is not evenly distributed along curly hair resulting in drier hair,” says New York City dermatologist Francesca Fusco.

Fusco further explains that these oils can be more evenly distributed by brushing or combing hair, but out of fear of disrupting the curl pattern, people with curly hair usually skip this step.

Because curly hair is generally drier, those with this texture typically don’t wash their hair as often. The downside is that washing less can leave hair brittle and curls prone to frizz.

On one hand, washing less means less frequent water replenishment to hair. On the other, using the wrong types of cleansers when you actually do wash can strip the oils that our scalp produces, leaving hair dry.

Hair still needs constant moisture and proper cleansing. Especially if your wash days are spread out to seven days or more.

Moisture leaves a strand of hair when it’s not rehydrated in between washes. Curly hair in particular needs constant moisture replenishment. “When pushing moisture back into the hair strands, not only are you rehydrating the hair but it also helps reduce frizz,” says hairstylist Yessenia Reyes.

What it all comes down to is balance. These expert tips can help you figure out the ideal middle ground between getting rid of dry hair and not disrupting your styling habits.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Pinpoint Why Your Hair Is Dry
Of the many things hair needs to thrive, moisture is probably number one. With sudden changes, like going from months of indoor air to more regular sun exposure, your hair may be feeling drier and more brittle than usual.

Also, not being able to go to the salon for regular trims may have your ends looking unkempt and split. Everyone’s hair may need something different, so it’s important to start by narrowing down what may be causing your particular case of dryness so that you can reverse the dehydration.

Body Moisturizer

What it is: A superb allover body moisturizer enriched with the finest ingredients known to Kiehl’s to give you a rich, elegant skin texture.

Who it’s for: Anyone with extremely dry or flaking skin.

What it does: It leaves skin soft, smooth and beautifully moisturized. Its formula contains beta-carotene, which is a naturally derived antioxidant and gives the crème its orange tint.

How to use: Apply after a bath, shower or anytime as often as necessary. Gently massage onto dry body areas. Allow to remain and soak in for several minutes before dressing.

33.8 oz.
Paraben-free
Made in the USA
This product meets Nordstrom Responsible Manufacturing criteria: product is produced in a factory using 100% renewable energy or with 100% of emissions offset
Item #550379

Liquid Exfoliator

What it is: A daily-use liquid exfoliator in a special jumbo size that helps remove dead skin cells while clearing pores for a more even, radiant tone.

Who it’s for: All skin types.

What it does: It helps visibly reduces fine lines and wrinkles to help reveal remarkably smoother, younger-looking skin. Skin becomes dull, dry and congested when dead skin cells build up on its surface.

Beta hydroxy acid (BHA, also known as salicylic acid) mimics the natural exfoliation process of younger skin by helping it shed its extra layers while unclogging and cleaning pores.

How to use: Lightly soak a cotton pad and apply it over the entire face, including the eye area. Avoid your lashlines and eyelids. Do not rinse.

Use once or twice daily after cleansing and/or toning. For daytime, follow with a broad-spectrum rated 30 or greater.

8 oz.
Paraben-free; sulfate-free; phthalate-free; fragrance-free; oil-free; silicone-free
Cruelty-free
Made in the USA
Item #6040087

Soy Cleanser

What it is: A deluxe set of soy cleansers for clean, smooth, radiant skin wherever you are.

What it does: The gentle gel cleanser has a cult following for the way it removes makeup—even mascara—without drying for soft, supple skin.

The essential size is perfect to stash by your shower or sink, while the travel size is perfectly portioned for a gym bag or carry-on.

Set includes:

– Soy Face Cleanser (5 oz.)

– Soy Face Cleanser (1.69 oz.)

How to use: Wet your skin and massage over your face, then rinse. Use daily, morning and night.

USD $53/CAD $69 Value
Paraben-free; phthalate-free; sulfate-free
Made in France
Item #6038784

Glo Pro

What it is: A complete skin care set to tighten pores and firm skin on the cheeks, nose-to-mouth lines, forehead, neck and décolletage.

Set includes:

– GloPRO Microneedling Rejuvenation Tool: a microneedling device for the face designed to smooth and firm skin on your cheeks, nose-to-mouth lines, forehead, neck and décolletage.

– Full-size Ultimate Vitamin C Facial Moisturizer (1.7 oz.): a lightweight moisturizer with brightening vitamin C to improve skin’s radiance and correct texture and discoloration.

– GloPRO EYE MicroTip Attachment: an attachment head designed to help restore volume to sunken eyes, firm loose skin and smooth fine lines.

– Bright Eyes Colloidal Silver Eye Gels (5 pairs): a best-selling, stay-in-place cooling eye gel to help de-puff, brighten and fill in the appearance of fine lines.

– Skin Prep Pads (5-count): a pad designed for both clinical and at-home use to prep skin by removing impurities prior to your GloPRO treatment.

– Empty Sanitizing Spritzer Bottle

How to use: At night, swipe a Skin Prep Pad over your skin. Then, use light pressure and roll GloPRO horizontally over the targeted areas 2–3 times, letting the machine do the work.

Roll GloPRO vertically over these same sections no more than three times. Attach the Eye MicroTip Attachment to use on your eyes, lips and nose. It should be used for at least one minute to ensure skin has been properly stimulated.

Your skin will appear pink or flushed after using. Apply Bright Eyes to clean, dry skin. Smooth the moisturizer over your face.

USD $334/CAD $453 value
Made in the USA
Item #6043922

Le Sac Bracelet

Le Sac Bracelet Jacquemus shopbop.com
$260.00
She would never indulge in this not-exactly-practical accessory, but that’s why you’re the better sister.

Maro Ring Set of 2

Maro Ring Set of 2 BaubleBar baublebar.com
$48.00
These rings will remind you of your mom’s chunky ’80s jewelry.

The Form Mini Bag

The Form Mini Bag Everlane everlane.com
$190.00
This everyday crossbody is calling her.

Scuffette II Slipper Ugg

Scuffette II Slipper Ugg
nordstrom.com
$84.95
She’s the queen of cozy, which means she needs great slippers.

Idôle Eau de Parfum

The Feels: Concepted (and created) by three female perfumers specifically women, the muse of the scent is Zendaya who shares “I always say my Idol is my future self.” Touché young lady!

The Notes:

Top: bergamot and pear.

Heart: Turkish rose, rose de mai and Indian jasmine.

Base: white musk and vanilla.