Sephora and Ulta have built strong consumer relationships, in part, thanks to their loyalty programs. Now CVS is reintroducing this idea to the drugstore space with their completely revamped Beauty Club.
Members of this free program will receive all kinds of perks, including free samples and fun little birthday gifts like nail polish, lipstick or other beauty picks. What is given will change throughout the year, but on your birthday month, you’ll get an email that your gift is ready for pick up in the nearest CVS store. Pretty exciting!
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Another huge draw to this program is the ExtraBucks. For every $30 you spend, you earn back $3. In the past, CVS rewarded back $5 for every $50. So this quicker cash-back system is a great incentive for beauty-lovers to keep coming back to stock up on their favorites.
For the truly beauty obsessed, as a Beauty Club member, you’ll also get first access to the newest launches. So when something exciting becomes available at CVS, you won’t have to worry about it selling out at your location. You’ll also be notified of exclusive offers only members can receive.
Clearly, CVS has really made an effort to change the way people think about drugstore beauty. It’s no longer a space you have to shop in, it’s now one you’ll want to browse through—after all, the offerings are amazing.